Alana Aoun's aesthetic is one of refined elegance and opulent embellishment, fusing modern silhouettes with traditional Haute Couture methods of moulage and tambour beading. Alana Aoun gowns are the result of a cautious process of planning, refinement and construction. The process can easily involve hundreds of hours of hand crafting and fitting before the final silhouette is complete.
The skill of a Haute Couturier lies in the ability to take a concept of colour and form and expand it to the highest level of fashion possibilities. "I challenge myself as a designer to push the boundaries of design and craftsmanship beyond what is expected."