>I can ignore it no longer! Yes, this Sunday's date will be 10.10.10. My desk is swimming in press releases, post-it's and papers all alerting me to the importance and significance of the date.
Thousands of brides across the globe are rushing to fix this Sunday as their wedding date and not only because it will be an easy date for their new hubbys to remember, but because it's a particularly unique date that holds significance for many people.
The Internet and media are abuzz with discussions about the rarity of the date; is it divine? Lucky? Or perfect Feng Shui? Or does it just sound pretty cool? Whatever the answer, it certainly is a popular date!
An estimated 63,000 couples will marry on Sunday and over the entire weekend more than 100,000 will tie the knot.
"I was booked for 10.10am on 10th October 2010 many months ago," Elaine Searle of Australian Marriage Celebrants told Sydney Daily Telegraph. "I have booked two more ceremonies during the day and could have booked, probably about six more, but three is my absolute limit!"
The next fun date? 12.11.10
If you are getting married this weekend, let us know. Was the date particularly special to you?